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Wentworth Financial Communications
What Playing Drums Taught Me About Financial Writing

What Playing Drums Taught Me About Financial Writing

Jan 7, 2019 | Asset Management, LinkedIn Marketing, Private Wealth Management

Long before I was delighting Wentworth Financial Communications’ clients with white glove writing and thought-leadership strategy, I was dazzling audiences as a drummer. From about age 10 through my mid-20s, I played drums or other percussive instruments in ensembles...

Part 2: Attention Financial Advisors—Your Marketing Messaging All Sounds the Same

Dec 17, 2018 | Asset Management, LinkedIn Marketing, Private Wealth Management

Even the top financial advisory firms struggle to explain their differentiated value propositions on their websites and through their marketing. This isn’t just a conclusion I came to after researching hundreds of financial advisory and private wealth management firms...

Part 1: Attention Financial Advisors—Your Marketing Messaging All Sounds the Same

Dec 5, 2018 | Asset Management, LinkedIn Marketing, Private Wealth Management

Over the summer, as I was conducting research for Wentworth Financial Communications’ business development efforts, I found something striking about the websites of nearly all the financial advisory and private wealth management firms I came across: they all looked...

Want To Write Well? Read Everything

Nov 26, 2018 | Financial Advisor Marketing, LinkedIn Marketing, What We're Reading, White Papers

I was at a family BBQ in September when my cousin asked me if I knew of any books about how to become a good financial writer. Knowing that I was a journalist by trade and currently worked at a firm that specializes in helping financial services firms with writing, it...

Create a Search-Friendly Financial Services LinkedIn Profile

Feb 27, 2017 | Financial Advisor Marketing, LinkedIn Marketing

Nearly everyone in financial services understands that LinkedIn is a powerful networking tool. But to maximize the power of LinkedIn as a business development tool, you need to think about LinkedIn from an SEO perspective, not just from a social networking...

3 Lessons Financial Advisors Can Learn From Mary Tyler Moore About LinkedIn

Jan 31, 2017 | Financial Advisor Marketing, LinkedIn Marketing

I was born in 1979, two years after The Mary Tyler Moore Show went off the air. So I didn’t get to experience first-hand the impact that the landmark sitcom had on the entertainment industry and, more importantly, on attitudes about single, career-focused women and...
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