May 11, 2022 | Distribution, Institutional Asset Management, Investment Banking
How Goldman Sachs Thinks About Corporate Communications Strategy Even if you’re one of the world’s most recognizable financial brands, how do you raise awareness for a product as seemingly unexciting as a savings account? Andrea Williams, head of media relations at...
May 29, 2021 | Accounting, Audit, and Consulting, Financial Advisor Marketing, Institutional Asset Management, Investment Banking, Private Wealth Management
Quarterly Newsletters Don’t Need to Be Painful Quarterly letters and newsletters are popular client deliverables — and for good reason. They are an effective way to connect with your audience on a regular basis and help your firm stay top of mind. But investment...
Mar 16, 2021 | Accounting, Audit, and Consulting, Distribution, Institutional Asset Management, Investment Banking, Private Wealth Management
Finding Your Edge in Bylined and Sponsored Content We are huge fans of using bylined articles and sponsored content to amplify your thought leadership. These mediums allow financial services firms to tap into a valuable audience that a publication has already done the...
Oct 1, 2020 | Accounting, Audit, and Consulting, Institutional Asset Management, Investment Banking, Private Wealth Management
Appearances Matter: 6 Ways to Make Your Financial Content More Scannable and Attractive No matter what anyone tells you, appearances matter. This is true about dating, and it is true about writing financial thought leadership. Let me explain why. Although I have been...
Jul 22, 2020 | Accounting, Audit, and Consulting, Institutional Asset Management, Investment Banking, Private Wealth Management
Making Your Marketing Budget Go Further in a Downturn Opinions vary about how long or how deep the current recession will be. But most business leaders agree that conserving cash during a downturn is paramount. Whenever companies look to tighten their belts, marketing...
Jun 30, 2020 | About WFC, Accounting, Audit, and Consulting, Institutional Asset Management, Investment Banking, Private Wealth Management
Thought Leadership in a Pandemic—Everything Changes, Everything Stays the Same The COVID-19 pandemic isn’t just the elephant in the room—it is the elephant that has consumed the entire room. As a result, every financial services and professional services firm seems to...
