Thought Leadership in a Pandemic—Everything Changes, Everything Stays the Same
The COVID-19 pandemic isn’t just the elephant in the room—it is the elephant that has consumed the entire room. As a result, every financial services and professional services firm seems to be sharing their insights about the same things today. Clearly, the crisis is...
Using Deep Work to Raise the Bar in Financial Thought Leadership
Writing is an activity that requires incredible concentration. Working sporadically and in short bursts of energy generally doesn’t translate to great writing, especially when it comes to the institutional-quality thought leadership that we focus on at WFC. Early on...
Your Headlines Are Broken! Here’s How to Fix Them
What was your reaction to reading the headline of this blog post? I am willing to bet that your reaction fell into one of three general categories: “He is right. I always struggle with writing headlines. The headlines I write often are flat and uninspired.” “What is...
Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs
Interviews with subject matter experts (SMEs) are the lifeblood of any thought-leadership project and, arguably, the most important part of the content creation process. Their ideas will serve as the cornerstone of your content. Whether the SME is a portfolio manager...