Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs

Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs

Interviews with subject matter experts (SMEs) are the lifeblood of any thought-leadership project and, arguably, the most important part of the content creation process. Their ideas will serve as the cornerstone of your content. Whether the SME is a portfolio manager...