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Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs

Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs

In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part three, we break down how marketing managers can control for the different variables to get the project cost within their budget.

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