Return On Content
Ideas to help financial services marketers maximize the value of their thought leadership.
Four Trends for ETF Content Marketers to Watch
Here are some top themes to write about to take your ETF content marketing to the next level.
Alternative Investing Strategies and Talent Wars — IMEA All-Council Fall Summit: Distribution Council Highlights
We attended the 2022 IMEA All-Council Fall Summit in New York. Here are the highlights from the Distribution Council’s breakout sessions.
Using Data to Drive Sales — IMEA All-Council Fall Summit: Data Council Highlights
We attended the 2022 IMEA All-Council Fall Summit in New York. Here are the highlights from the Data Council’s breakout sessions.
How Asset Managers Use Journey-based Marketing – IMEA All-Council Fall Summit: Marketing Council Highlights
We attended the 2022 IMEA All-Council Fall Summit in New York. Here are the highlights from the Marketing Council’s breakout sessions.
SMA and ETF Momentum Builds – IMEA All-Council Fall Summit: Product Council Highlights
The IMEA Product Council explored how asset managers are rapidly expanding their lineups of SMAs and ETFs to reach new market segments.
Who would win? Ultimate asset management marketing rumbles we’re watching in 2023
ETFs vs. SMAs. AI vs. human writers. ESG vs. impact. We predict how these marketing battles will play out for asset managers in 2023.
Surviving the ETF Terrordome with content marketing
We spoke to Dave Nadig at VettaFi about which firms in the highly competitive ETF market are doing content marketing the right way to win assets and clients.
IMEA 2022: 5 Trends Shaping Asset Management Marketing
We attended the Investment Management Education Alliance’s All-Council Summit. Here are the five trends shaping asset management marketing that we took away from the summit.
Financial advisors: How curated content can enhance your content marketing ROI
John Spence discusses how a mix of curated and original content can help financial advisors connect with their clients and improve content marketing ROI.
How Goldman Sachs Thinks About Corporate Communications Strategy
Andrea Williams, head of media relations at Goldman Sachs, discussed how the Wall Street giant leverages its highly recognized brand in communication strategy and the war for talent at a recent Financial Communications Society (FCS) event.