Return On Content
Ideas to help financial services marketers maximize the value of their thought leadership.
In this blog post, we provide financial services firms with useful tips for communicating with investors and clients during the ongoing coronavirus COVID-19 pandemic.
In this blog post, we aim to help financial marketers understand the importance of headline writing and provide tools to improve the effectiveness of their headlines.
In this blog post, we provide our insights into the CFA Institute’s research into the preferences, desires, and pain points of high net worth investors when selecting and working with financial advisors.
WFC’s founder, Scott Wentworth, reflects back on the first five years of his company’s history of providing thought leadership and content marketing support for financial services firms, and the key people who have helped him to grow his business.
Note from the editor: This month on the WFC blog, we feature a guest post from Imagineer Technology Group, a provider of SaaS solutions for the asset management industry. The topic of this piece is employer branding, which Imagineer describes as defining “the voice of...
Note from Wentworth Financial Communications CEO Scott Wentworth: In October, I was thrilled to announce that Connor Martin joined the team as our new chief operations officer and managing editor. In this month’s newsletter, I explain why I think he is an amazing...
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part three, we break down how marketing managers can control for the different variables to get the project cost within their budget.
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the variables that influence cost.
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the most common pricing models and the scenarios when each makes the most sense.