Oct 3, 2022 | Distribution, Institutional Asset Management
IMEA 2022: 5 Trends Shaping Asset Management Marketing Soon after I founded Wentworth Financial Communications, people in my network encouraged me to get involved with the Investment Management Education Alliance (IMEA). I finally got an opportunity to attend an IMEA...
May 11, 2022 | Distribution, Institutional Asset Management, Investment Banking
How Goldman Sachs Thinks About Corporate Communications Strategy Even if you’re one of the world’s most recognizable financial brands, how do you raise awareness for a product as seemingly unexciting as a savings account? Andrea Williams, head of media relations at...
Mar 16, 2021 | Accounting, Audit, and Consulting, Distribution, Institutional Asset Management, Investment Banking, Private Wealth Management
Finding Your Edge in Bylined and Sponsored Content We are huge fans of using bylined articles and sponsored content to amplify your thought leadership. These mediums allow financial services firms to tap into a valuable audience that a publication has already done the...
Mar 26, 2020 | Distribution, Institutional Asset Management, Investment Banking, Private Wealth Management
Don’t Just Check the Box! Tips for Effective COVID-19 Investor Communications By now, your inbox is already full of coronavirus-related emails from seemingly every company you’ve ever interacted with or bought a product from. Clearly, we don’t need to know how Netflix...
Mar 22, 2020 | Accounting, Audit, and Consulting, Distribution, Institutional Asset Management, Investment Banking, LinkedIn Marketing, Private Wealth Management, White Papers
Your Headlines Are Broken! Here’s How to Fix Them What was your reaction to reading the headline of this blog post? I am willing to bet that your reaction fell into one of three general categories: “He’s right. Writing headlines is tough. Mine are often...
Sep 18, 2019 | Distribution, Institutional Asset Management, Investment Banking, Private Wealth Management, White Papers
Thought-Leadership Pricing, Part 2: Variables That Influence Cost In this three-part series, we aim to help financial marketers get a grip on the esoteric market of thought-leadership pricing. In part two, we provide a detailed overview of the different variables that...
