How to Distribute Long-Form Thought-Leadership Content in a Bite-Sized Digital Era
When Twitter expanded its character count from 140 to 280 in 2017, the move was hailed as a win for advocates of long-form content on social media. But financial marketers know all too well that, when it comes to establishing your bona fides as an investment thought...4 Takeaways From the Digital Marketing for Financial Services Summit
Last month I attended the Digital Marketing for Financial Services Summit in San Francisco, which featured marketers and technologists from all over the world addressing some of the biggest challenges facing the industry. Most of the event’s speakers focused on how...6 Ways to Create An Awesome Thought-Leadership Editing Process
Editing is an essential part of the thought-leadership creation process. But all too often financial services firms approach this stage haphazardly. Once the first draft of a piece is written, there are many different stakeholders who need to review and approve it....
6 Things Your Thought-Leadership Creative Brief Must Include
One of the most important steps in the thought-leadership creation process is the creative brief. Unfortunately, it’s also one of the most commonly overlooked. Often, marketers are in such a hurry to get started with a project that they feel that they don’t have time...