Apr 16, 2025 | Asset Management, Distribution, ETFs
Defined Outcome ETFs: Why Content Marketing Isn’t Optional for These High-Growth Products Defined outcome—or “buffer”—ETFs have surged since launching in 2018, growing into a roughly $60 billion category. Market volatility has only accelerated interest. But their...
Jul 12, 2024 | Asset Management, ETFs, Financial Advisor Marketing
‘Old School’ Active ETFs are Changing the Narrative: What Marketers Need to Know The rise of actively managed ETFs was one of the themes we flagged for ETF marketers to watch in 2024. About halfway through the year, one subplot that has emerged is the growth of active...
Jan 26, 2024 | Asset Management, ETFs
Why Spot Bitcoin ETFs Are a Game Changer After years of regulatory twists and turns — and a fortune in lawyer fees — the first spot bitcoin ETFs that actually “hold” the cryptocurrency have launched in the U.S. Spot bitcoin ETFs have been called the holy grail for the...
Dec 14, 2023 | Asset Management, ETFs
Four Trends ETF Marketers Should Watch in 2024 To survive in the scrappy ETF world, you need sharp elbows. The ETF business is highly competitive whether you’re one of the 800-pound gorillas or an upstart firm with a more specialized product lineup. For the...
May 15, 2023 | Asset Management, ETFs
ETFs, SMAs, and Alternatives Accelerate – Takeaways from the IMEA Product Council Wentworth Financial Communications attended the 2023 IMEA Product Council in New York along with product development leaders from across the asset management industry. Here are some key...
