Aug 20, 2024 | About WFC, Asset Management, Distribution
Overcoming the last-mile challenge for financial content Amazon and other e-commerce companies spend a tremendous amount of energy trying to solve the last-mile challenge. This term refers to the difficulty of getting a package from a local distribution hub to the...
Oct 17, 2023 | Distribution
The Digital Imperative: How Digital Marketing Trends Are Influencing Financial Content Strategy If compelling financial content falls in the digital forest and no one clicks on it, does it make a sound? Unless your firm’s digital distribution and data analytics games...
Mar 21, 2023 | Asset Management, Distribution
Alternative Investing Strategies and Talent Wars — IMEA All-Council Fall Summit: Distribution Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing...
Oct 3, 2022 | Asset Management, Distribution
IMEA 2022: 5 Trends Shaping Asset Management Marketing Soon after I founded Wentworth Financial Communications, people in my network encouraged me to get involved with the Investment Management Education Alliance (IMEA). I finally got an opportunity to attend an IMEA...
May 11, 2022 | Asset Management, Distribution, Investment Banking
How Goldman Sachs Thinks About Corporate Communications Strategy Even if you’re one of the world’s most recognizable financial brands, how do you raise awareness for a product as seemingly unexciting as a savings account? Andrea Williams, head of media relations at...
Mar 16, 2021 | Accounting, Audit, and Consulting, Asset Management, Distribution, Investment Banking, Private Wealth Management
Finding Your Edge in Bylined and Sponsored Content We are huge fans of using bylined articles and sponsored content to amplify your thought leadership. These mediums allow financial services firms to tap into a valuable audience that a publication has already done the...
