Apr 16, 2025 | Asset Management, Distribution, ETFs
Defined Outcome ETFs: Why Content Marketing Isn’t Optional for These High-Growth Products Defined outcome—or “buffer”—ETFs have surged since launching in 2018, growing into a roughly $60 billion category. Market volatility has only accelerated interest. But their...
Aug 20, 2024 | About WFC, Asset Management, Distribution
Overcoming The Last-Mile Challenge for Financial Content Amazon and other e-commerce companies spend a tremendous amount of energy trying to solve the last-mile challenge. This term refers to the difficulty of getting a package from a local distribution hub to the...
Oct 17, 2023 | Distribution
The Digital Imperative: How Digital Marketing Trends Are Influencing Financial Content Strategy If compelling financial content falls in the digital forest and no one clicks on it, does it make a sound? Unless your firm’s digital distribution and data analytics games...
Mar 21, 2023 | Asset Management, Distribution
Alternative Investing Strategies and Talent Wars — IMEA All-Council Fall Summit: Distribution Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing...
Oct 3, 2022 | Asset Management, Distribution
IMEA 2022: 5 Trends Shaping Asset Management Marketing Soon after I founded Wentworth Financial Communications, people in my network encouraged me to get involved with the Investment Management Education Alliance (IMEA). I finally got an opportunity to attend an IMEA...
May 11, 2022 | Asset Management, Distribution, Investment Banking
How Goldman Sachs Thinks About Corporate Communications Strategy Even if you’re one of the world’s most recognizable financial brands, how do you raise awareness for a product as seemingly unexciting as a savings account? Andrea Williams, head of media relations at...
