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Ideas to help financial services marketers maximize the value of their thought leadership.
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Why Employer Branding Can Be a Key Differentiator in the Asset Management Industry
Note from the editor: This month on the WFC blog, we feature a guest post from Imagineer Technology Group, a provider of SaaS solutions for the asset management industry. The topic of this piece is employer branding, which Imagineer describes as defining “the voice of...
Why I Joined WFC – Connor Martin, Chief Operations Officer and Managing Editor
Note from Wentworth Financial Communications CEO Scott Wentworth: In October, I was thrilled to announce that Connor Martin joined the team as our new chief operations officer and managing editor. In this month’s newsletter, I explain why I think he is an amazing...
Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part three, we break down how marketing managers can control for the different variables to get the project cost within their budget.
What WFC is Reading: October 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
Thought-Leadership Pricing, Part 2: Variables That Influence Cost
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the variables that influence cost.
Thought-Leadership Pricing, Part 1: Most Common Pricing Models
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the most common pricing models and the scenarios when each makes the most sense.
What WFC is Reading: September 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
What WFC is Reading: August 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
How to Conduct a Mid-Summer Thought Leadership Strategy Audit
Your thought-leadership content strategy made it to the middle of the year. Here are some mid-year ‘check-in’ tactics you can do to make sure your strategy finishes the year strong.
5 Project-Management Mistakes that Can Derail Financial Thought Leadership
Despite their best intentions, there are several common mistakes that financial marketers make when it comes to managing thought-leadership projects.