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Ideas to help financial services marketers maximize the value of their thought leadership.
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CFA Perspectives: What Do High-Net-Worth Investors Want from Financial Advisors?
In this blog post, we provide our insights into the CFA Institute’s research into the preferences, desires, and pain points of high net worth investors when selecting and working with financial advisors.
Five Reasons for Gratitude on WFC’s Fifth Birthday
WFC’s founder, Scott Wentworth, reflects back on the first five years of his company’s history of providing thought leadership and content marketing support for financial services firms, and the key people who have helped him to grow his business.
Why Employer Branding Can Be a Key Differentiator in the Asset Management Industry
Note from the editor: This month on the WFC blog, we feature a guest post from Imagineer Technology Group, a provider of SaaS solutions for the asset management industry. The topic of this piece is employer branding, which Imagineer describes as defining “the voice of...
Why I Joined WFC – Connor Martin, Chief Operations Officer and Managing Editor
Note from Wentworth Financial Communications CEO Scott Wentworth: In October, I was thrilled to announce that Connor Martin joined the team as our new chief operations officer and managing editor. In this month’s newsletter, I explain why I think he is an amazing...
Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part three, we break down how marketing managers can control for the different variables to get the project cost within their budget.
What WFC is Reading: October 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
Thought-Leadership Pricing, Part 2: Variables That Influence Cost
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the variables that influence cost.
Thought-Leadership Pricing, Part 1: Most Common Pricing Models
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the most common pricing models and the scenarios when each makes the most sense.
What WFC is Reading: September 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
What WFC is Reading: August 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.