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Ideas to help financial services marketers maximize the value of their thought leadership.
Using Q&As to Streamline Your Financial Thought Leadership
In this blog post, we highlight the benefits of the question-and-answer (Q&A) format for financial thought leadership, including best practices and potential pitfalls to avoid.
Don’t Just Check the Box! Tips for Effective COVID-19 Investor Communications
In this blog post, we provide financial services firms with useful tips for communicating with investors and clients during the ongoing coronavirus COVID-19 pandemic.
Your Headlines Are Broken! Here’s How to Fix Them
In this blog post, we aim to help financial marketers understand the importance of headline writing and provide tools to improve the effectiveness of their headlines.
CFA Perspectives: What Do High-Net-Worth Investors Want from Financial Advisors?
In this blog post, we provide our insights into the CFA Institute’s research into the preferences, desires, and pain points of high net worth investors when selecting and working with financial advisors.
Five Reasons for Gratitude on WFC’s Fifth Birthday
WFC’s founder, Scott Wentworth, reflects back on the first five years of his company’s history of providing thought leadership and content marketing support for financial services firms, and the key people who have helped him to grow his business.
Why Employer Branding Can Be a Key Differentiator in the Asset Management Industry
Note from the editor: This month on the WFC blog, we feature a guest post from Imagineer Technology Group, a provider of SaaS solutions for the asset management industry. The topic of this piece is employer branding, which Imagineer describes as defining “the voice of...
Why I Joined WFC – Connor Martin, Chief Operations Officer and Managing Editor
Note from Wentworth Financial Communications CEO Scott Wentworth: In October, I was thrilled to announce that Connor Martin joined the team as our new chief operations officer and managing editor. In this month’s newsletter, I explain why I think he is an amazing...
Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part three, we break down how marketing managers can control for the different variables to get the project cost within their budget.
What WFC is Reading: October 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
Thought-Leadership Pricing, Part 2: Variables That Influence Cost
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the variables that influence cost.