WFC in 2018: A Year of Transformation, Growth

Dec 10, 2018 | About WFC

Since Thanksgiving, I’ve spent a lot of time helping companies craft their year-end letters to clients, as well as helping my wife write and edit the letter we include in our Christmas card to family and friends. While I’m in year-end-letter-writing mode, I wanted to...

5 Lessons on Brand Transformation From Nuveen’s CMO

Nov 20, 2018 | Asset Management

There’s a lot of new at Nuveen these days. After TIAA acquired Nuveen in 2014, TIAA decided to adopt the Nuveen name for the company’s now $900 billion investment management unit. This sparked a massive rebranding effort, which involved not only bringing all of the...