Mar 7, 2023 | Asset Management
How Asset Managers Use Journey-based Marketing – IMEA All-Council Fall Summit: Marketing Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing and...
Mar 2, 2023 | Asset Management
SMA and ETF Momentum Builds – IMEA All-Council Fall Summit: Product Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing and sales professionals from...
Feb 24, 2023 | Asset Management
Who would win? Ultimate asset management marketing rumbles we’re watching in 2023 As the founder of a content marketing agency that serves the financial services industry, I probably should read books about Modern Portfolio Theory and the history of index investing....
Oct 25, 2022 | Financial Advisor Marketing
Surviving the ETF Terrordome with content marketing Every ETF content marketer knows they operate in an extremely competitive industry where it’s difficult to get noticed in a crowded field. Yet some ETF managers are still able to separate from the pack with thought...
Oct 3, 2022 | Asset Management, Distribution
IMEA 2022: 5 Trends Shaping Asset Management Marketing Soon after I founded Wentworth Financial Communications, people in my network encouraged me to get involved with the Investment Management Education Alliance (IMEA). I finally got an opportunity to attend an IMEA...
