4 White Paper Ideas for Professional Services Firms
If you’re a financial services marketer, 2019 should provide no shortage of opportunities for you to show your expertise and weigh in on topics that your clients are curious about. As we head into what should be a pivotal year for financial markets and the U.S. economy, our latest e-book features 19 ideas for topics that will be ripe for white papers, bylined articles, and other forms of thought leadership in 2019. In a series of blog posts, I’ve written about different white paper and other forms of thought leadership ideas for different segments of the investment management industry.
First, we wrote about ideas for the institutional asset management industry; then, we wrote about ideas for private wealth management and investment banking and private equity. Finally, here in our last post, we feature ideas for thought leaders working in professional services. Of course, if you want to read all 19 of my ideas for financial marketers in 2019, you can download our e-book at the end of this post.
Here are four white paper ideas for financial marketers in professional services for 2019.
1. Continuing Regulatory Reform
2. Dealing With a Tight Labor Market
3. Raising the Cybersecurity Bar
Massive data breaches in recent years have highlighted the growing importance of corporate cybersecurity. Put simply, staying at the cutting edge of cybersecurity best practices is no longer a luxury but a cost of doing business. As hackers and other cyber criminals continue to evolve their tactics, it’s increasingly important for professional services firms and advisors to show clients that they have the expertise to step in and help. Writing about the growing importance of cybersecurity should be a major priority for professional services firms in 2019.
4. Revenue Growth Moving to Advisory Services
That’s a wrap on our 19 for 19 blog series. For a complete list of all 19 ideas, download our free e-book that covers all 19 white paper ideas for financial marketers in 2019.
About the Author Scott Wentworth is the founder and head financial writer at Wentworth Financial Communications. Scott and the team of writers and editors at WFC help professionals across the financial services industry build their brands by creating investment-grade white papers, bylined articles, newsletters, blogs, social media posts, and other forms of content marketing.