Return on Content Blog | Wentworth Financial Communications

How AI is Reshaping Content Marketing

Mar 22, 2024 | Asset Management, Generative AI

Marketing leaders shared their insights on the impact of generative AI at a recent Financial Communication Society (FCS) in Boston.

The $9 Trillion Opportunity for Asset Managers

Feb 6, 2024 | Asset Management

ISS Market Research shared insights at the Investment Management Education Alliance (IMEA) 2024 outlook webinar.

Why Spot Bitcoin ETFs Are a Game Changer

Jan 26, 2024 | Asset Management, ETFs

Spot bitcoin ETFs are finally here. Learn about their unique marketing opportunities and challenges.

How are Financial Marketers Thinking about Generative AI?

Jan 9, 2024 | Asset Management, Generative AI

We surveyed asset management marketing leaders about their expectations for how AI might affect the content they create and how their teams operate.

Four Trends ETF Marketers Should Watch in 2024

Dec 14, 2023 | Asset Management, ETFs

These are the most important ETF content marketing themes to keep top of mind in 2024 and beyond.

The Digital Imperative: How Digital Marketing Trends Are Influencing Financial Content Strategy

Oct 17, 2023 | Distribution

Marketing leaders shared their thoughts at the recent session, Digital Innovation in Financial Services Marketing, hosted by the Financial Communications Society.

Lessons From The Farm: What Agriculture Has Taught Me About Financial Writing

Sep 13, 2023 | About WFC

Scott Wentworth shares how growing up on a farm has made him a better financial writer and prepared him to lead an investment content marketing agency.