Why Employer Branding Can Be a Key Differentiator in the Asset Management Industry
Note from the editor: This month on the WFC blog, we feature a guest post from Imagineer Technology Group, a provider of SaaS solutions for the asset management industry. The topic of this piece is employer branding, which Imagineer describes as defining “the voice of...
Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs
Interviews with subject matter experts (SMEs) are the lifeblood of any thought-leadership project and, arguably, the most important part of the content creation process. Their ideas will serve as the cornerstone of your content. Whether the SME is a portfolio manager...
Thought-Leadership Pricing, Part 2: Variables That Influence Cost
In this three-part series, we aim to help financial marketers get a grip on the esoteric market of thought-leadership pricing. In part two, we provide a detailed overview of the different variables that influence pricing. In part one of our three-part series on...
Thought-Leadership Pricing, Part 1: Most Common Pricing Models
In this three-part series, we aim to help financial marketers get a grip on the esoteric market for thought-leadership pricing. In part one, we break down the most common pricing models and the scenarios when each makes the most sense. Working with an outside writer...