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Wentworth Financial Communications
Using Data to Drive Sales — IMEA All-Council Fall Summit: Data Council Highlights

Using Data to Drive Sales — IMEA All-Council Fall Summit: Data Council Highlights

Mar 14, 2023 | Asset Management

Using Data to Drive Sales — IMEA All-Council Fall Summit: Data Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing and sales professionals from...
How Asset Managers Use Journey-based Marketing – IMEA All-Council Fall Summit: Marketing Council Highlights

How Asset Managers Use Journey-based Marketing – IMEA All-Council Fall Summit: Marketing Council Highlights

Mar 7, 2023 | Asset Management

How Asset Managers Use Journey-based Marketing – IMEA All-Council Fall Summit: Marketing Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing and...
SMA and ETF Momentum Builds – IMEA All-Council Fall Summit: Product Council Highlights

SMA and ETF Momentum Builds – IMEA All-Council Fall Summit: Product Council Highlights

Mar 2, 2023 | Asset Management

SMA and ETF Momentum Builds – IMEA All-Council Fall Summit: Product Council Highlights Wentworth Financial Communications attended the 2022 IMEA All-Council Fall Summit in New York along with CMOs, distribution leaders, and other marketing and sales professionals from...
Who would win? Ultimate asset management marketing rumbles we’re watching in 2023

Who would win? Ultimate asset management marketing rumbles we’re watching in 2023

Feb 24, 2023 | Asset Management

Who would win? Ultimate asset management marketing rumbles we’re watching in 2023 As the founder of a content marketing agency that serves the financial services industry, I probably should read books about Modern Portfolio Theory and the history of index investing....
IMEA 2022: 5 Trends Shaping Asset Management Marketing

IMEA 2022: 5 Trends Shaping Asset Management Marketing

Oct 3, 2022 | Asset Management, Distribution

IMEA 2022: 5 Trends Shaping Asset Management Marketing Soon after I founded Wentworth Financial Communications, people in my network encouraged me to get involved with the Investment Management Education Alliance (IMEA). I finally got an opportunity to attend an IMEA...
How Goldman Sachs Thinks About Corporate Communications Strategy

How Goldman Sachs Thinks About Corporate Communications Strategy

May 11, 2022 | Asset Management, Distribution, Investment Banking

How Goldman Sachs Thinks About Corporate Communications Strategy Even if you’re one of the world’s most recognizable financial brands, how do you raise awareness for a product as seemingly unexciting as a savings account? Andrea Williams, head of media relations at...
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