Jun 27, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking
While you may not be familiar with the phrase “custom content,” you probably have encountered custom content at least once (and probably numerous times) today. Custom content is one of the many terms—along with content marketing, brand journalism, branded content,...
May 11, 2017 | Asset Management
If you think your inbox gets filled with a bunch of articles about investment strategies and other wealth management content, you should try being Gil Weinreich. As the senior editor for Seeking Alpha’s financial advisor content, Gil’s job is to sort...
Mar 12, 2017 | Asset Management
I recently attended a conference hosted by the Chicago chapter of the Business Marketing Association. There was a great lineup of speakers, including representatives from LinkedIn and Rightpoint. But by far the most interesting speaker was Michael Eisenreich, the...
Jan 11, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking, Private Wealth Management
NOTE: For an updated, 2019 version of this post, “19 White Paper Ideas for 2019,” click here. A common New Year’s resolution made by financial services professional is, “In 2017, I’m going to write more white papers to build my brand and establish myself...
Oct 27, 2016 | Asset Management
So you’ve decided it’s time for your firm to hire a financial ghostwriter to work on your white papers, blog, newsletters, or other thought-leadership efforts. Now what? Finding a writer who understands the technical aspects of your industry and can capture your...
Oct 18, 2016 | Asset Management
How do you know when it’s time to hire a financial ghostwriter to help with your thought-leadership efforts? Maybe you saw your competitor generating a lot of attention by posting a thought-provoking white paper on their LinkedIn page. Possibly you’ve seen a...
