Oct 23, 2024 | Asset Management
From Data to Differentiation: Content Marketing Strategy for Index Providers With trillions of dollars tracking benchmarks through ETFs and derivatives, index providers like S&P Dow Jones, MSCI, and FTSE Russell play a critical role in modern financial markets....
Oct 11, 2024 | About WFC, Asset Management
How We Spent Our Summer—The Joys of Mentoring Tutoring Chicago Interns For many, summer means taking a break from the rigors of the classroom. For the Wentworth Financial Communications team, our summer included mentoring five student interns from Tutoring Chicago, a...
Oct 9, 2024 | About WFC, Asset Management
Lessons From 10 Years of Growth: Scott on “The Elite Entrepreneur Podcast” Our founder, Scott Wentworth, was recently a guest on The Elite Entrepreneur Podcast. Alongside host and business consultant David Gilliland, Scott discussed some of the inflection...
Aug 20, 2024 | About WFC, Asset Management, Distribution
Overcoming the last-mile challenge for financial content Amazon and other e-commerce companies spend a tremendous amount of energy trying to solve the last-mile challenge. This term refers to the difficulty of getting a package from a local distribution hub to the...
Jul 12, 2024 | Asset Management, ETFs, Financial Advisor Marketing
‘Old School’ Active ETFs are Changing the Narrative: What Marketers Need to Know The rise of actively managed ETFs was one of the themes we flagged for ETF marketers to watch in 2024. About halfway through the year, one subplot that has emerged is the growth of active...
Mar 22, 2024 | Asset Management, Generative AI
How AI is Reshaping Content Marketing The rapid advance of generative artificial intelligence (AI) is driving a profound transformation in content marketing and communication. I recently attended a “Cocktails with Content” reception in Boston hosted by the Financial...
