Apr 16, 2025 | Asset Management, Distribution, ETFs
Defined Outcome ETFs: Why Content Marketing Isn’t Optional for These High-Growth Products Defined outcome—or “buffer”—ETFs have surged since launching in 2018, growing into a roughly $60 billion category. Market volatility has only accelerated interest. But their...
Feb 7, 2025 | Asset Management
Five Key Trends for Mutual Fund Marketers in 2025 With 2025 underway, the mutual fund industry is at a crossroads. Outflows and the rise of passive vehicles like ETFs continue to pressure margins. There are bright spots, though, in areas like active bond funds, money...
Oct 23, 2024 | Asset Management
From Data to Differentiation: Content Marketing Strategy for Index Providers With trillions of dollars tracking benchmarks through ETFs and derivatives, index providers like S&P Dow Jones, MSCI, and FTSE Russell play a critical role in modern financial markets....
Oct 11, 2024 | About WFC, Asset Management
How We Spent Our Summer—The Joys of Mentoring Tutoring Chicago Interns For many, summer means taking a break from the rigors of the classroom. For the Wentworth Financial Communications team, our summer included mentoring five student interns from Tutoring Chicago, a...
Oct 9, 2024 | About WFC, Asset Management
Lessons From 10 Years of Growth: Scott on “The Elite Entrepreneur Podcast” Our founder, Scott Wentworth, was recently a guest on The Elite Entrepreneur Podcast. Alongside host and business consultant David Gilliland, Scott discussed some of the inflection...
Aug 20, 2024 | About WFC, Asset Management, Distribution
Overcoming The Last-Mile Challenge for Financial Content Amazon and other e-commerce companies spend a tremendous amount of energy trying to solve the last-mile challenge. This term refers to the difficulty of getting a package from a local distribution hub to the...
