May 7, 2025 | Asset Management, Distribution, Financial Advisor Marketing
IMEA Product Summit: From ETFs to Alts The Investment Management Education Alliance (IMEA) organizes annual Product and Distribution Summits to convene leaders from the asset management industry. These events focus on discussing trends, challenges, and innovations in...
May 7, 2025 | Asset Management, Distribution, Financial Advisor Marketing
IMEA Distribution Summit: Inside the Advisor and RIA Mindset The Investment Management Education Alliance (IMEA) organizes annual Product and Distribution Summits to convene leaders from the asset management industry. These events focus on discussing trends,...
Apr 16, 2025 | Asset Management, Distribution, ETFs
Defined Outcome ETFs: Why Content Marketing Isn’t Optional for These High-Growth Products Defined outcome—or “buffer”—ETFs have surged since launching in 2018, growing into a roughly $60 billion category. Market volatility has only accelerated interest. But their...
Feb 7, 2025 | Asset Management
Five Key Trends for Mutual Fund Marketers in 2025 With 2025 underway, the mutual fund industry is at a crossroads. Outflows and the rise of passive vehicles like ETFs continue to pressure margins. There are bright spots, though, in areas like active bond funds, money...
Oct 23, 2024 | Asset Management
From Data to Differentiation: Content Marketing Strategy for Index Providers With trillions of dollars tracking benchmarks through ETFs and derivatives, index providers like S&P Dow Jones, MSCI, and FTSE Russell play a critical role in modern financial markets....
Oct 11, 2024 | About WFC, Asset Management
How We Spent Our Summer—The Joys of Mentoring Tutoring Chicago Interns For many, summer means taking a break from the rigors of the classroom. For the Wentworth Financial Communications team, our summer included mentoring five student interns from Tutoring Chicago, a...