Aug 20, 2024 | About WFC, Asset Management, Distribution
Overcoming the last-mile challenge for financial content Amazon and other e-commerce companies spend a tremendous amount of energy trying to solve the last-mile challenge. This term refers to the difficulty of getting a package from a local distribution hub to the...
Jul 12, 2024 | Asset Management, ETFs, Financial Advisor Marketing
‘Old School’ Active ETFs are Changing the Narrative: What Marketers Need to Know The rise of actively managed ETFs was one of the themes we flagged for ETF marketers to watch in 2024. About halfway through the year, one subplot that has emerged is the growth of active...
Mar 22, 2024 | Asset Management, Generative AI
How AI is Reshaping Content Marketing The rapid advance of generative artificial intelligence (AI) is driving a profound transformation in content marketing and communication. I recently attended a “Cocktails with Content” reception in Boston hosted by the Financial...
Feb 6, 2024 | Asset Management
The $9 Trillion Opportunity for Asset Managers It’s no secret that profits at asset managers are being pressured by the inexorable trend lower in fees. There’s one opportunity, though, that industry experts say has asset managers salivating: the nearly $9 trillion of...
Jan 26, 2024 | Asset Management, ETFs
Why Spot Bitcoin ETFs Are a Game Changer After years of regulatory twists and turns — and a fortune in lawyer fees — the first spot bitcoin ETFs that actually “hold” the cryptocurrency have launched in the U.S. Spot bitcoin ETFs have been called the holy grail for the...
Jan 9, 2024 | Asset Management, Generative AI
How are Financial Marketers Thinking about Generative AI? Given the hype surrounding generative artificial intelligence (AI) and its potential impact, we wanted to better understand how financial marketing teams are using AI. We surveyed asset management marketing...
