Oct 3, 2018 | Financial Advisor Marketing, White Papers
Raise your hand if you as a financial marketer plan to create more thought-leadership and other content marketing in 2019 than you did in 2018. I obviously can’t see you, but I’m willing to bet that most of you raised your hand. I don’t blame you. As marketers in the...
Sep 17, 2018 | Financial Advisor Marketing, White Papers
So, you’ve written a white paper or other piece of thought-leadership content. You’ve posted it on your website. You’ve distributed it and optimized it for promotion on multiple social media channels. You’ve included it in your email newsletter to your target...
Aug 28, 2018 | Financial Advisor Marketing, White Papers
In agency-world, the long-term client retainer is the golden ticket. Every agency—Wentworth Financial Communications included—covets the idea of landing that big, year-long retainer with an ideal client. The financial benefits for the agency are obvious: a steady...
Aug 21, 2018 | Financial Advisor Marketing, White Papers
Bitcoin. Blockchain. Ether. Ethereum. These are terms that, just a few short years ago, were meaningless to most people in financial services and asset management, not to mention the world at large. Nowadays, these terms, for many in finance and beyond, represent the...
Jul 30, 2018 | Financial Advisor Marketing, White Papers
Wentworth Financial Communications has recently joined the girl who teaches parents how to do the floss dance and Left Shark from Katy Perry’s Super Bowl halftime show as one of the Internet’s biggest YouTube stars. Well, maybe we haven’t gone viral quite yet, but we...
Jul 23, 2018 | Financial Advisor Marketing, White Papers
Believe it or not, social media isn’t just for posting funny cat memes or pictures of the perfectly prepared apple pancake you ate at brunch over the weekend. Social media is actually a powerful tool for establishing yourself as a thought leader in the financial...
