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Ideas to help financial services marketers maximize the value of their thought leadership.
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How Asset Managers Use Journey-based Marketing – IMEA All-Council Fall Summit: Marketing Council Highlights
We attended the 2022 IMEA All-Council Fall Summit in New York. Here are the highlights from the Marketing Council’s breakout sessions.
SMA and ETF Momentum Builds – IMEA All-Council Fall Summit: Product Council Highlights
The IMEA Product Council explored how asset managers are rapidly expanding their lineups of SMAs and ETFs to reach new market segments.
Who would win? Ultimate asset management marketing rumbles we’re watching in 2023
ETFs vs. SMAs. AI vs. human writers. ESG vs. impact. We predict how these marketing battles will play out for asset managers in 2023.
Surviving the ETF Terrordome with content marketing
We spoke to Dave Nadig at VettaFi about which firms in the highly competitive ETF market are doing content marketing the right way to win assets and clients.
IMEA 2022: 5 Trends Shaping Asset Management Marketing
We attended the Investment Management Education Alliance’s All-Council Summit. Here are the five trends shaping asset management marketing that we took away from the summit.
Financial advisors: How curated content can enhance your content marketing ROI
John Spence discusses how a mix of curated and original content can help financial advisors connect with their clients and improve content marketing ROI.
How Goldman Sachs Thinks About Corporate Communications Strategy
Andrea Williams, head of media relations at Goldman Sachs, discussed how the Wall Street giant leverages its highly recognized brand in communication strategy and the war for talent at a recent Financial Communications Society (FCS) event.
John Spence: Why I Joined the Wentworth Team
John Spence discusses why he joined Wentworth Financial Communications and how the “Great Resignation” is causing many people to reassess their careers and priorities during the COVID-19 pandemic.
Quarterly Newsletters Don’t Need to Be Painful
Quarterly newsletters are an effective way for financial services firms to connect with their audience on a regular basis and help a firm stay top of mind. Based on our experience leading these quarterly deliverables for clients in wealth management, institutional asset management, investment banking, and private equity, we highlight five ways to make quarterly newsletter processes less painful — and the resulting deliverable more impactful.
Finding Your Edge in Bylined and Sponsored Content
Bylined articles and sponsored content provide great opportunities to augment your financial thought leadership efforts. The problem is that most sponsored content and bylined pieces simply aren’t done very well. Here, we highlight five ways that financial marketers can improve their approach to these deliverables.