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Wentworth Financial Communications

How CFA Charterholders Can Become Investment-Grade Writers

Sep 4, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking

While most CFA charterholders may not consider themselves to be professional writers, most of them spend a significant portion of their day writing. Whether it’s an email to their internal investment committee, a quarterly letter to their fund’s investors, or an...

FCS Chicago Examines “Marketing to Financial Advisors”

Jul 27, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking

Chicago’s historic Printers Row neighborhood has undergone massive changes over the past several decades. Many of the buildings that once housed print shops have now been converted to loft condos, and the printing companies that remain have dramatically adapted their...

To Increase Financial Content ROI, Focus on Basic Math

Jul 24, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking

Creating thought leadership and other forms of branded content has essentially become table stakes for financial services firms. Today, every brand is a publisher. In this crowded environment, how do you rise above the noise and create content that delivers a positive...

Three Financial Writing Lessons My Dad Taught Me

Jun 1, 2017 | Financial Advisor Marketing

I have been influenced in many wonderful ways by my dad, both personally and professionally. While it’s not uncommon for a son to say that his dad was a big influence on his career, in my case it is a bit unusual given how different my dad’s career is than mine.    My...

Three Financial Writing Lessons My Mom Taught Me

Jun 1, 2017 | Financial Advisor Marketing

Everyone knows how special moms are and everything they do for us. In addition to all of the normal “mom stuff” that my mom, Pam Wentworth, has done for me, she also has played a huge role in shaping my career as a financial writer. In her career, Pam, who retired in...
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