Given the explosion of data gathering and analytics over the past decade, you might assume that we are living in the Golden Age of Thought Leadership. After all, using data to reveal and explain surprising or otherwise interesting insights about market trends and investment dynamics is the essence of thought leadership in financial services.
But it takes a lot more than interesting data to establish yourself as a thought leader in the investment banking, asset management, and wealth management industries. That’s why I was so excited to be a guest on the DataLeaders.io podcast in November to share my ideas on how financial services professionals can turn their data into compelling white papers and other forms of thought leadership.
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During the podcast, host Dhaval Bhatt and I talk about some of the biggest mistakes that financial services professionals make when trying to incorporate data into their marketing efforts. We also talk about several issues at the intersection of data analytics and marketing in financial services:
- How advisors can use marketing to combat robo-advisors and other forms of automation that are threatening to commoditize parts of the industry
- Why 2017 is shaping up to be a busy year for financial writers (hint: it rhymes with Tonald Drump)
- How to use data visualization techniques to focus your audience’s attention on the elements that matter most (and avoid the dreaded “data dump”)
About the Author
Scott Wentworth is the founder and head writer of Wentworth Financial Communications. WFC has helped companies across the asset management, wealth management, investment banking, and consulting industries turn their data into compelling thought leadership.