We all know that LinkedIn is one of the most powerful ways to network and make new connections. But it’s now much easier to use LinkedIn as a tool for sharing your expertise and unique approach to wealth management, portfolio management, finanical planning, estate planning, or investment banking.
If you’re a financial advisor, banker, or attorney looking to connect with clients and prospects through LinkedIn, you should take advantage of Pulse, LinkedIn’s new tool for posting long-form posts.
You may have noticed that people have been posting more than just short status updates on LinkedIn lately. And you probably noticed these posts because they are showing up at the top of your “notifications” box.
Financial advisors, bankers, and attorneys can use Pulse to share their expertise with prospects and clients. It works pretty much like a blog, except that it’s a blog that all of the people in your LinkedIn network have access to.
Check (Out) the Pulse
Pulse can be a powerful tool for strengthening your brand and marketing presence on LinkedIn. Some of the biggest benefits of posting long-form posts on Pulse vs. posting short updates are:
- Longer shelf-life for posts, thanks to greater sharing
- Residual marketing potential, as long-form posts become part of a user’s profile
- Potential visibility for your posts among your network and other users who are interested in the topic syou are writing about
If you want some tips for how to get started publishing on post, check out HubSpot’s article: How to Publish on LinkedIn Pulse: A Beginner’s Guide.
At Wentworth Financial Communications, we help financial services firms and law firms articulate their expertise through white papers, articles, and other original content. We also help firms use social media, inbound marketing, and other tools for getting this content in front of people who are looking for your services. Contact us (@WFC_Writing) to learn more about how we can help you enhance your financial content marketing efforts.
About th
e Author: Scott Wentworth is the founder and head financial writer of Wentworth Financial Communications. You can connect with him on LinkedIn and see how he’s using the LinkedIn’s long-form posting tool.