Editing is an essential part of the thought-leadership creation process. But all too often financial services firms approach this stage haphazardly. Once the first draft of a piece is written, there are many different stakeholders who need to review and approve it....
A version of this post was originally published in December 2016; it was also republished in 2017 and has been updated yet again to reflect the economic and political developments of the past year. The holiday season and the end of the year provide a great opportunity...
I was at a family BBQ in September when my cousin asked me if I knew of any books about how to become a good financial writer. Knowing that I was a journalist by trade and currently worked at a firm that specializes in helping financial services firms with writing, it...
People who work in the financial services industry work a lot—and I mean A LOT. There are arduous hours spent researching and modeling company valuations, long meetings with colleagues and other stakeholders, tight pressure to get deals done by ever-shorter deadlines,...
Creating thought-leadership content has grown to become a major part of financial services firms’ marketing efforts—and for good reason. But beyond creating content and embarking on basic efforts to promote and distribute it, marketing leaders in the industry should...
Raise your hand if you as a financial marketer plan to create more thought-leadership and other content marketing in 2019 than you did in 2018. I obviously can’t see you, but I’m willing to bet that most of you raised your hand. I don’t blame you. As marketers in the...
