Oct 16, 2018 | Distribution, Financial Advisor Marketing, White Papers
Creating thought-leadership content has grown to become a major part of financial services firms’ marketing efforts—and for good reason. But beyond creating content and embarking on basic efforts to promote and distribute it, marketing leaders in the industry should...
Apr 3, 2017 | Distribution, Financial Advisor Marketing, White Papers
If you watch Jimmy Kimmel Live or any other late-night talk show for a week, you are sure to see a steady stream of actors showing clips from their latest movie and bands performing songs from their album that just dropped. Clearly these actors and bands understand...
Jan 24, 2017 | Distribution, Financial Advisor Marketing, White Papers
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” While we wait for philosophers to answer that question, I think it’s time to introduce a new mental conundrum: “If a white paper gets posted only to the Resources page of a company’s...
May 1, 2015 | Distribution
The Wall Street Journal reported that financial advisors are increasingly using newsletters as a primary cog in their marketing efforts.“When it comes to staying in touch with clients, many financial advisors swear by the simple, age-old dictum: publish or perish,”...
Apr 1, 2015 | Distribution
Barry Schwartz gets it. The Chicago-based mortgage broker knows that he needs to make his weekly e-newsletter stand out in crowded inboxes. By adding 1980s-theme pop culture trivia and steady doses of self-deprecating humor, Barry’s newsletter, “Hey! Mortgage Fans!,”...
