Apr 3, 2017 | Distribution, Financial Advisor Marketing, White Papers
If you watch Jimmy Kimmel Live or any other late-night talk show for a week, you are sure to see a steady stream of actors showing clips from their latest movie and bands performing songs from their album that just dropped. Clearly these actors and bands understand...
Jan 24, 2017 | Distribution, Financial Advisor Marketing, White Papers
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” While we wait for philosophers to answer that question, I think it’s time to introduce a new mental conundrum: “If a white paper gets posted only to the Resources page of a company’s...
May 1, 2015 | Distribution
The Wall Street Journal reported that financial advisors are increasingly using newsletters as a primary cog in their marketing efforts.“When it comes to staying in touch with clients, many financial advisors swear by the simple, age-old dictum: publish or perish,”...
Apr 1, 2015 | Distribution
Barry Schwartz gets it. The Chicago-based mortgage broker knows that he needs to make his weekly e-newsletter stand out in crowded inboxes. By adding 1980s-theme pop culture trivia and steady doses of self-deprecating humor, Barry’s newsletter, “Hey! Mortgage Fans!,”...
