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Ideas to help financial services marketers maximize the value of their thought leadership.
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The Digital Imperative: How Digital Marketing Trends Are Influencing Financial Content Strategy
Marketing leaders shared their thoughts at the recent session, Digital Innovation in Financial Services Marketing, hosted by the Financial Communications Society.
Lessons From The Farm: What Agriculture Has Taught Me About Financial Writing
Scott Wentworth shares how growing up on a farm has made him a better financial writer and prepared him to lead an investment content marketing agency.
Nine Books for Your 2023 Summer Reading List
Wentworth’s team of writers and editors shares their 2023 book picks for summer reading.
Four Myths About AI and Content Marketing
We believe that content marketing professionals in financial services who embrace AI as a productivity-boosting tool will be the winners.
Sales and Product Innovation Remain Key Priorities for Asset Managers – IMEA Distribution Council
The IMEA Distribution Council gathered in New York on April 27 to explore how asset managers can strengthen their sales and distribution efforts.
ETFs, SMAs, and Alternatives Accelerate – Takeaways from the IMEA Product Council
The IMEA Product Council gathered in New York on April 26 to explore how asset managers can position their firms for growth amid the shift to ETFs, SMAs, and other alternative vehicles.
Insights on Institutional Investors – Highlights from FCS Chicago’s First Post-Pandemic In-Person Event
Wentworth Financial Communications identifies key takeaways from FCS Chicago’s event on trends in institutional investing.
Four Trends for ETF Content Marketers to Watch
Here are some top themes to write about to take your ETF content marketing to the next level.
Alternative Investing Strategies and Talent Wars — IMEA All-Council Fall Summit: Distribution Council Highlights
We attended the 2022 IMEA All-Council Fall Summit in New York. Here are the highlights from the Distribution Council’s breakout sessions.
Using Data to Drive Sales — IMEA All-Council Fall Summit: Data Council Highlights
We attended the 2022 IMEA All-Council Fall Summit in New York. Here are the highlights from the Data Council’s breakout sessions.