Jan 26, 2024 | Asset Management, ETFs
Why Spot Bitcoin ETFs Are a Game Changer After years of regulatory twists and turns — and a fortune in lawyer fees — the first spot bitcoin ETFs that actually “hold” the cryptocurrency have launched in the U.S. Spot bitcoin ETFs have been called the holy grail for the...
Jan 9, 2024 | Asset Management, Generative AI
How are Financial Marketers Thinking about Generative AI? Given the hype surrounding generative artificial intelligence (AI) and its potential impact, we wanted to better understand how financial marketing teams are using AI. We surveyed asset management marketing...
Dec 14, 2023 | Asset Management, ETFs
Four Trends ETF Marketers Should Watch in 2024 To survive in the scrappy ETF world, you need sharp elbows. The ETF business is highly competitive whether you’re one of the 800-pound gorillas or an upstart firm with a more specialized product lineup. For the...
Oct 17, 2023 | Distribution
The Digital Imperative: How Digital Marketing Trends Are Influencing Financial Content Strategy If compelling financial content falls in the digital forest and no one clicks on it, does it make a sound? Unless your firm’s digital distribution and data analytics games...
