Jan 9, 2024 | Asset Management, Generative AI
How are Financial Marketers Thinking about Generative AI? Given the hype surrounding generative artificial intelligence (AI) and its potential impact, we wanted to better understand how financial marketing teams are using AI. We surveyed asset management marketing...
Dec 14, 2023 | Asset Management, ETFs
Four Trends ETF Marketers Should Watch in 2024 To survive in the scrappy ETF world, you need sharp elbows. The ETF business is highly competitive whether you’re one of the 800-pound gorillas or an upstart firm with a more specialized product lineup. For the...
Oct 17, 2023 | Distribution
The Digital Imperative: How Digital Marketing Trends Are Influencing Financial Content Strategy If compelling financial content falls in the digital forest and no one clicks on it, does it make a sound? Unless your firm’s digital distribution and data analytics games...
Jun 29, 2023 | What We're Reading
Nine Books for Your 2023 Summer Reading List When you work on a talented team of writers and editors, one of the best perks is getting recommendations for great books you wouldn’t have discovered on your own. Summer is in full swing and we encourage our team members...
