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Wentworth Financial Communications

5 Keys to Incorporating Data in Financial Thought Leadership

Jul 27, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking, White Papers

Financial services professionals are used to dealing with data. Numbers and analytics are at the center of everything you do. Whether you’re a portfolio manager discussing the latest consumer confidence or housing starts numbers in a quarterly investor letter, or a...

Financial Communications Society Examines “The State of Custom Content”

Jun 27, 2017 | Asset Management, Financial Advisor Marketing, Investment Banking

While you may not be familiar with the phrase “custom content,” you probably have encountered custom content at least once (and probably numerous times) today. Custom content is one of the many terms—along with content marketing, brand journalism, branded content,...
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