Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs

Understanding Thought-Leadership Pricing, Part 3: How Marketing Managers Can Control Costs

Interviews with subject matter experts (SMEs) are the lifeblood of any thought-leadership project and, arguably, the most important part of the content creation process. Their ideas will serve as the cornerstone of your content. Whether the SME is a portfolio manager...
What WFC is Reading: October 2019

What WFC is Reading: October 2019

Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.   About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank...
What WFC is Reading: September 2019

What WFC is Reading: September 2019

Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.   About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank...