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Ideas to help financial services marketers maximize the value of their thought leadership.
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What WFC is Reading: June 2019
Here’s a running list of the best and most interesting stories from the worlds of business, finance and marketing that we’re reading this month.
3 Ways to Make an Impact With Your ESG Marketing
Is ESG investing a passing fad or the new normal? A recent Financial Communications Society panel moderated by WFC’s Scott Wentworth discussed the question—and, in the process, explored several approaches to marketing sustainability-focused products.
4 Anxiety-Provoking Misconceptions About Giving Presentations
Giving live presentations is anxiety-provoking for many financial professionals—and that’s natural. But much of the overblown fear of public speaking stems from misconceptions about what it takes to be a good presenter.
What Good Writing and Presenting Have in Common
Many of the elements that make for a solid piece of thought-leadership writing also translate to giving great in-person presentations. Here, we break down five elements the two mediums have in common.
What WFC is Reading: May 2019
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. Also, check out our tips for hiring a ghostwriter in 2019. About the Author Frank Kalman is the chief...
What WFC is Reading: April 2019
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. Also, check out our tips for hiring a ghostwriter in 2019. About the Author Frank Kalman is the chief...
How to Distribute Long-Form Thought-Leadership Content in a Bite-Sized Digital Era
When Twitter expanded its character count from 140 to 280 in 2017, the move was hailed as a win for advocates of long-form content on social media. But financial marketers know all too well that, when it comes to establishing your bona fides as an investment thought...
4 Takeaways From the Digital Marketing for Financial Services Summit
Last month I attended the Digital Marketing for Financial Services Summit in San Francisco, which featured marketers and technologists from all over the world addressing some of the biggest challenges facing the industry. Most of the event’s speakers...
6 Ways to Create An Awesome Thought-Leadership Editing Process
Editing is an essential part of the thought-leadership creation process. But all too often financial services firms approach this stage haphazardly.Once the first draft of a piece is written, there are many different stakeholders who need to review and...
4 Ways to Make Your SME Interviews More Productive
Interviews with subject matter experts (SMEs) are the lifeblood of any thought-leadership project and, arguably, the most important part of the content creation process.