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Financial Communications Society Examines “The State of Custom Content”
While you may not be familiar with the phrase “custom content,” you probably have encountered custom content at least once (and probably numerous times) today. Custom content is one of the many terms—along with content marketing, brand journalism, branded content,...
Three Financial Writing Lessons My Dad Taught Me
I have been influenced in many wonderful ways by my dad, both personally and professionally. While it’s not uncommon for a son to say that his dad was a big influence on his career, in my case it is a bit unusual given how different my dad’s career is than mine. My...
Three Financial Writing Lessons My Mom Taught Me
Everyone knows how special moms are and everything they do for us. In addition to all of the normal “mom stuff” that my mom, Pam Wentworth, has done for me, she also has played a huge role in shaping my career as a financial writer. In her career, Pam, who retired in...
PAICR Content-Creation Roundtable: Telling Your Alpha Story
In a bygone era when the value of active investment managers was accepted as a matter of fact, asset management firms could focus their marketing efforts on the quality of their firm. As a result, most marketing materials tended to center on the four Ps: people,...
Seeking Alpha’s Senior Editor: Financial Content Must Be Relevant
If you think your inbox gets filled with a bunch of articles about investment strategies and other wealth management content, you should try being Gil Weinreich. As the senior editor for Seeking Alpha's financial advisor content, Gil's job is to sort through the...
PODCAST: 3 Mistakes to Avoid When Creating Data-Driven White Papers
It's impossible to write a compelling financial white paper without data to quantify and validate your investment thesis. But unless you're smart about how you incorporate that data, the numbers can actually detract from the overall impact of your white paper. I...
Hitting the Podcast Circuit to Promote Your Financial White Paper
If you watch Jimmy Kimmel Live or any other late-night talk show for a week, you are sure to see a steady stream of actors showing clips from their latest movie and bands performing songs from their album that just dropped. Clearly these actors and bands understand...
Bloomberg’s Keys to Working With Outsourced Financial Writers
I recently attended a conference hosted by the Chicago chapter of the Business Marketing Association. There was a great lineup of speakers, including representatives from LinkedIn and Rightpoint. But by far the most interesting speaker was Michael Eisenreich, the...
Create a Search-Friendly Financial Services LinkedIn Profile
Nearly everyone in financial services understands that LinkedIn is a powerful networking tool. But to maximize the power of LinkedIn as a business development tool, you need to think about LinkedIn from an SEO perspective, not just from a social networking...
Should You Care About Other Investors’ Newsletters?
There are many stats you could cite to indicate that equity markets may be due for a pullback—eight straight years of positive returns, PE ratios that have reached their highest levels since before the financial crisis, etc. Now there is one more indicator that you...