INDUSTRY FOCUS

Investment Banking

Insight Is Your Value Driver. Writing Expertise Is Ours.

Most investment bankers are long on value-added insight—and short on time. Our ability to turn short interviews with bankers into compelling thought leadership is truly a game-changer for our clients’ marketing efforts. Our investment banking clients count on us to help them articulate their edge across M&A, equity, and debt markets.

We’ve Done Our Diligence in the Sectors You Serve

We have extensive experience writing for investment banks and elevating their approach to content marketing and thought leadership. We have turned bankers’ expertise into industry reports, short articles, award nominations, website copy, client letters, video scripts, slide decks, and other written content. The service areas and industries we have covered for investment banking clients include:

Service Areas

  • Corporate board advisory
  • Equity capital markets
  • Debt capital markets
  • Joint ventures and partnerships
  • Leveraged finance
  • M&A advisory
  • Public private partnerships
  • Private equity and sponsor coverage
  • Valuations and fairness opinions
  • Venture capital

 

Industries

  • Automotive
  • Business services
  • Consumer, food, and retail
  • Distribution
  • Energy, power, and infrastructure
  • FinTech and financial services
  • Healthcare
  • Industrial
  • Real estate
  • Technology, media, and telecom

Banking on Thought Leadership

Best Practices from Investment Banking Content Marketing

Each month we examine a different investment bank’s content and highlight three things we like about their approach to thought leadership. Our goal is to help investment banking marketers learn about the best practices in thought leadership and elevate their content.

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Get Investment Banking Competitive Analysis Delivered Straight to Your Inbox

Each month we send a newsletter summarizing our analysis of two investment banks’ thought-leadership content. To get this free analysis of the best content marketing practices in investment banking, subscribe below.

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Case Studies

Going Beyond Tombstones and Data to Show Dealmaking Insights

To show how our client’s investment bankers have their fingers on the pulse of real-time trends that are shaping transaction activity, we wrote quarterly reports that analyzed the key forces affecting valuation trends in specific sectors.  

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Earning a FinTech Startup Editorial Exposure in Trade Media

For DealRoom, an M&A project management platform looking to bolster its visibility among dealmakers, we spearheaded a focused media outreach campaign that led to multiple editorial placements in influential trade media.

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Sharing Next-Level Insights on COVID-19’s Effects on the Food & Beverage Industry

To further establish our client’s investment bankers as thought leaders in the food & beverage industry, we wrote a series of reports that analyzed the key impacts of COVID-19 on the sector. Rather than retreading stories that were already widely being reported about the pandemic’s effects on food retail and food service companies, these reports focused on not-so-obvious trends that only an industry expert can provide.  

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Ready for Your Deep Dive?

Schedule your content audit. Want to know how your firm’s thought leadership and content marketing stack up against the industry’s best? Contact us to learn about engaging Wentworth Financial Communications to do an audit of your content’s strengths and areas for improvement.

Schedule your content audit