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Ideas to help financial services marketers maximize the value of their thought leadership.
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Making it Work: 8 Questions to Ask Yourself When Hiring a Ghostwriter
So you’ve decided it’s time for your firm to hire a financial ghostwriter to work on your white papers, blog, newsletters, or other thought-leadership efforts. Now what? Finding a writer who understands the technical aspects of your industry and is a good...
3 Things to Know About Marketing Financial Technology in 2018—and How Content Plays a Vital Role
Marketers for financial technology, or fintech, companies don’t have it easy these days. The commoditization of technology, competition for top tech talent, and proliferation of data are among the host of factors making it difficult for fintech firms to differentiate...
The Secret to Great Writing: Decompressing and Going Deep
People who work in the financial services industry work a lot—and I mean A LOT. There are arduous hours spent researching and modeling company valuations, long meetings with colleagues and other stakeholders, tight pressure to get deals done by ever-shorter deadlines,...
What WFC is Reading: November 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
6 Things to Remember When Creating a Comprehensive Media Relations Strategy
Creating thought-leadership content has grown to become a major part of financial services firms’ marketing efforts—and for good reason. But beyond creating content and embarking on basic efforts to promote and distribute it, marketing leaders in the industry should...
Why More Content Doesn’t Always Mean More Audience Engagement
Raise your hand if you as a financial marketer plan to create more thought-leadership and other content marketing in 2019 than you did in 2018. I obviously can’t see you, but I’m willing to bet that most of you raised your hand. I don’t blame you. As marketers in the...
What WFC is Reading: October 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
6 Ways to Gain More Traction Out of Your Media Outreach Efforts
So, you’ve written a white paper or other piece of thought-leadership content. You’ve posted it on your website. You’ve distributed it and optimized it for promotion on multiple social media channels. You’ve included it in your email newsletter to your target...
What WFC is Reading: September 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
Does a Retainer Relationship Make Sense for You and Your Marketing Agency?
In agency-world, the long-term client retainer is the golden ticket. Every agency—Wentworth Financial Communications included—covets the idea of landing that big, year-long retainer with an ideal client. The financial benefits for the agency are obvious: a steady...