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Return On Content
Ideas to help financial services marketers maximize the value of their thought leadership.
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6 Things to Remember When Creating a Comprehensive Media Relations Strategy
Creating thought-leadership content has grown to become a major part of financial services firms’ marketing efforts—and for good reason. But beyond creating content and embarking on basic efforts to promote and distribute it, marketing leaders in the industry should...
Why More Content Doesn’t Always Mean More Audience Engagement
Raise your hand if you as a financial marketer plan to create more thought-leadership and other content marketing in 2019 than you did in 2018. I obviously can’t see you, but I’m willing to bet that most of you raised your hand. I don’t blame you. As marketers in the...
What WFC is Reading: October 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
6 Ways to Gain More Traction Out of Your Media Outreach Efforts
So, you’ve written a white paper or other piece of thought-leadership content. You’ve posted it on your website. You’ve distributed it and optimized it for promotion on multiple social media channels. You’ve included it in your email newsletter to your target...
What WFC is Reading: September 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
Does a Retainer Relationship Make Sense for You and Your Marketing Agency?
In agency-world, the long-term client retainer is the golden ticket. Every agency—Wentworth Financial Communications included—covets the idea of landing that big, year-long retainer with an ideal client. The financial benefits for the agency are obvious: a steady...
4 Unique Angles Financial Marketers Can Take When Writing About Cryptocurrencies
Bitcoin. Blockchain. Ether. Ethereum. These are terms that, just a few short years ago, were meaningless to most people in financial services and asset management, not to mention the world at large. Nowadays, these terms, for many in finance and beyond, represent the...
What WFC is Reading: August 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this month. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
Why WFC Is Doing Video—and Why Financial Marketers Should, Too
Wentworth Financial Communications has recently joined the girl who teaches parents how to do the floss dance and Left Shark from Katy Perry’s Super Bowl halftime show as one of the Internet’s biggest YouTube stars. Well, maybe we haven’t gone viral quite yet, but we...
WFC’s Guide to Social Media for Financial Marketers in 2018
Believe it or not, social media isn’t just for posting funny cat memes or pictures of the perfectly prepared apple pancake you ate at brunch over the weekend. Social media is actually a powerful tool for establishing yourself as a thought leader in the financial...