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Return On Content
Ideas to help financial services marketers maximize the value of their thought leadership.
Beware of the Herd Mentality When Creating Content
Humor me for a moment by doing a quick exercise. Open your Twitter feed and scroll through for a few minutes. What do you notice? These days, you might not notice anything unique at all. Your mind naturally wanders down the screen as you endlessly scroll until you...
What WFC is Reading: The Week of June 4, 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this week. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
Why I Started Wentworth Financial Communications
Earlier this year, Wentworth Financial Communications celebrated its third birthday. My wife and son helped me mark the milestone with some cupcakes. Besides enjoying the cupcakes, I also took the time to reflect on how far WFC has come. The past three years have been...
What WFC is Reading: The Week of May 28, 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this week. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
Data Visualization: How to Tell Better Stories with Numbers
Pick up any asset management firm’s quarterly investor letter and it’s likely filled with charts, graphs, and other visual representations of the latest trends influencing financial markets and fund performance. Whether it’s a simple line graph showing the CBOE...
What WFC is Reading: The Week of May 21, 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this week. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...
What WFC is Reading: The Week of May 14, 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this week. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the...
3 Lessons About Branding from Brighthouse Financial
“You’ve got to step up.” That’s what Matthew Quale, chief marketing officer of life insurance firm Brighthouse Financial, said at the Financial Communications Society’s May 1 luncheon, hosted by the Union League Club of Chicago. The quote originated with Quale’s...
What I’ve Learned About Flexibility and Work-Life Blend in My First Quarter at WFC
The commotion near our gate at San Francisco International Airport was at a fever pitch. It was Wednesday, April 4, 2018, and my wife and I were about to board a cross-country flight from San Francisco to Boston. We had just spent an extended Easter holiday with my...
What WFC is Reading: The Week of May 7, 2018
Here's a running list of the best and most interesting stories from the worlds of business, finance and marketing that we're reading this week. About the Author Frank Kalman is the chief operations officer at Wentworth Financial Communications. Frank and the team of...